VACANCY: Assistant Brand Manager at Guinness

Guinness Nigeria plc is a strategically important market for Diageo and for the Global Guinness Portfolio being one of the most competitive globally.

Purpose of Role

• To support the design and implementation of Brand strategies in order to achieve targeted profit, market share and volume objectives in the Guinness category
• To develop and execute brand building activities and projects within the Guinness brand team.

Dimensions:

• Develops & executes plans against strategic growth opportunities.
• Maintains business critical controls & compliance documentation
• Is responsible for embedding and day to day management of SmartBrand Approvals and implementation of the Digital Code of Marketing Practice.

FinancialSupport the Guinness team in the Management and accountability for implementation of A&P spend across portfolio, efficiencies and evaluation across all activities.
Market ComplexityWork across all Nigeria to drive growth and profitability and to deliver market share
Leadership and Functional ResponsibilitiesThe role holder will work with the other members of the Guinness Team to deliver the Big Ideas/Growth Drivers initiatives
Top 3 AccountabilitiesPlay a supporting role in the following activities:

• Support the development of GAME Plans for Guinness in Nigeria and the execution of all Guinness brand initiatives.
• Brand and Commercial execution including evaluation of Big ideas/Growth Drivers initiatives for the brand.
• Significant contact with cross-functional teams e.g. Sales,trade marketing,procurement and suppliers of marketing services in the delivery of brand initiatives

Qualifications and Experience Required

• Bachelors
• 3 – 5 years relevant experience
• Strong interpersonal skills to build good working relationships across all functions and markets
• Convincing personality, good planner, self –starter and committed to results
• Good communication and presentation skills
• Commercial acumen, confident, enthusiastic and persuasive
• Attention to details/Good Project Management Skills

Flexible Working optionsLagos HQ based with travel(approx. 30% of the time)

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